Parle agro case study

There is a technological solution to this and can even be turned into an advantage like we did with Parle Agro. To revive the sagging sales and appeal of the brand, Parle Agro decided to relaunch the brand with new positioning and packaging.

On the other hand, by type, the filtered segment is estimated to account for a significant revenue share in and the coming years as well. Customers and retailers could inform the company via Twitter whether there was enough stock of its baked wheat snack brand Hippo in their neighborhood stores.

It started with Parle agro case study, and later diversified into bottled waterplastic packaging and confectionary The next priority was to have the tool made as user friendly as possible.

When Hippo used Twitter to manage its supply chain

One of the things we did was build gamification into our product. The sales team is more confident and spends more time in the market and is able to sell more in lesser time.

The user segmentation usually gathered from the bios, profile of the twitter users helps elicit opinion from the right target audience. Thereby providing Frooti an opportunity to interact with maximum youths. The packaging is brighter, cleaner and has Parle agro case study new visual identity.

And, while the campaign has been freshened over the years, it has remained rooted in its 'Toofani' 'Stormy' positioning. MRH functions as Parle agro case study integrated platform for the following products and services: Many companies have official twitter accounts and even encourage employees to use it e.

The next priority was to have the tool made as user friendly as possible. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste.

Coke, meanwhile, misread the Indian market, committed the sin of hubris, and has been too weighed down by its global baggage, and has had to pay a heavy price. However, apart from the youth and external market, Creativeland is also creating internal communication in the form of workshops to brand partners, media agency, sales, etc.

Contact Us Parle Agro: With a change in government policy, Pepsi was poised to enter the Indian market, to be followed by Coke and, given this onslaught, pundits predicted the demise of Thums Up.

Site map Supply and demand can be a tricky balancing act, but Indian snack-brand Parle Agro made smart use of Twitter as a way to gauge which stock to order next. What were the changes post rolling this out? How did you drive adoption among your field force?

Pre rollout manual data entry took much longer and obtaining wide variety of outlet data by a single sales executive manually was next to impossible. The new age youth of the nation is very much into virtual gaming and takes keen interest in it.

Post scenario multiple data points can be entered and made available much faster. The caselet discusses about Parle Agro's design and implementation of the brand relaunch exercise for Frooti.

The innovation led to word of mouth and popularity in digital space with articles and blogs. We were still working on old methods of order taking, manual DSR and excel reports which slowed down operations and the pace of data received.

This must have been a sobering lesson for Coca-Cola's management. The gaming system consisted of a camera screen and an Augmented Reality Software. What were the changes post rolling this out?

According to the findings, the apple juice market will continue to witness sales due to the aforementioned health benefits, over the next eight years. This had immediate results in building comfort with the product and assuaging any apprehensions the sales executives had. Date September, Client Frooti Footi, launched inis one of the best-selling mango flavoured drinks in India having a majority of market share in mango drink segment.

If we need any particular data we just need to push a custom field down through the app to the field force and they know exactly what they need to do. The first thing we realized was that we needed to empower our sales force and offload some of these manual processes from them.

How do you address this? The sales of 'Frooti' also had dropped. Twitter Parle used the Twitter information to quickly replenish the socks through its sales and distribution team.

The middle management gets real time data and visibility helping their decision making ability. Once we started using SFA the productivity, efficiency of our market operations increased and all parameters have shown an upswing. The campaign will involve various media — conventional and alternate — including the Internet, social media, ambient installations, in premise stunts and spectaculars.

Enter your search terms. The situation worsened with the increase in competition.Parle Agro's Frooti is the leading brand in the tetrapak fruit drink market.

The brand witnessed declining sales and started losing its appeal due to increased competition. To revive the sagging sales and appeal of the brand, Parle Agro decided to relaunch the brand with new positioning and packaging. * Parle agro do compete with other brand and can be identified easily for example * “Mr.

Anil Varma is a regional sales manager in Parle agro,his day starts with a sip of Taj Mahal Tea, He then Parle G. Parle G The following case study is from the Richard Ivey School of Business. Parle G The following case study is from the Richard Ivey School of Business.

It is about the development of a leading Indian biscuit manufacturer, called Parle Products Pvt.

Milk, juice competition grows in India

Ltd. Company overview The company was found in as a candy manufacturer and started producing biscuits in The aroma of India's favourite cookie/biscuit, Parle G, being baked in a large factory very close to the station made a journey through Vile Parle a drool-worthy experience, to say the least.


This, unfortunately, will no longer be the case. New Delhi: Parle Agro Pvt. Ltd is launching a fizzy version of Frooti—the first brand extension for the popular mango drink launched 32 years ago. Frooti Fizz is an attempt to build on the success of the original fruit beverage, which is Parle Agro’s largest revenue earner, making up more than 60% of the company’s sales.

Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary market. let's see how Parle did thisOver the years. Many of the Parle products. such as. Parle-G. such as.

by concentrating on consumer tastes and preferences and emphasizing Research & Development.

Parle agro case study
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